New Years Resolutions For Your Brand

College, Career, Life Career and life planning resources for faculty college students, current grads, and career-changers. Primary Menu Ten New Year's Resolutions for Your Brand Andrea The following post is contributed by Shawn Parr. He is the CEO of Bulldog Drummond, a design and innovation consultancy headquartered in San Diego whose purchasers embrace Starbucks, Pepsi, Jack in the Box, Adidas, MTV, Nestle, Pinkberry, Virgin, Disney, Nike and American Eagle Outfitters. 1. BE COURAGEOUS, OFTEN Take daring steps to stand out from the group. Reflect on 2010 and look at what you did properly, and what you would have been totally different. Take brave steps to help your brand stand out in 2011. 2. REVISIT AND REFINE YOUR PURPOSE Take the time to look again at your mission and vision and ask when you have been dwelling it in 2010. Look for places to deliver it to life with your group and explore whether or not you need to refine it. Remember: the phrases aren’t set in stone. If they’re not resonating, rewrite and revise! three. SHUT UP AND LISTEN There’s a lot to study when you simply take the time to hear. Make sure you ask your staff for suggestions, ideas and recommendations. Listen to your customers and take note of research. Listen to what they have to say and act on what you’ve heard. Honest, unfiltered suggestions is gas for change. 4. FIND AN ENEMY An enemy offers you and your group one thing to push in opposition toâ€"something to problem. An enemy inspires ardour! This 12 months, outline a clear enemy and rally your team. It could be a competitor, a pattern or an element of your internal tradition. No matter what it's, create a plan to beat it, share the mission with your staff and go forth! 5. STRETCH AND SET SOME BIG GOALS Set a minimum of one wild and audacious objective for 2011â€"one thing you’ve by no means tried earlier than. Outline the goal, share it along with your team and challenge them to play their half in achieving it. Just don’t neglect to celebrate the small victories and successes on the journey. 6. BUILD A PASSIONATE AND ENGAGED TEAM Your most valuable useful resource is your folks. This yr, weed out those don’t contribute and aren’t engaged. Replace them with lively, passionate and energized individuals who will make a real distinction to the remainder of your staff and your brand. 7. INJECT FUN INTO THE EVERYDAY One of one of the best motivators in your team is a great work environment. This 12 months, start doing small things that make your staff joyful. A monthly therapeutic massage for a those that have put in further hours or a weekly pot-luck for the staff. Small gestures or events could make a giant distinction. And the advantages gained’t just stop with your group â€" they may show via every thing that your model does. Happy individuals equals pleased brand. eight. PLAN FOR LEARNING This 12 months, make a dedication and ensure you firm is regularly learning and is inspired by the word at large. Create a program that permits your staff to take classes. Host a “learning lunch” monthly with visito r audio system. Injecting new considering into your group will energize your staff and, finally, benefit your brand. 9. MAKE FRIENDS WITH OTHER BRANDS Partner brands may be your greatest allyâ€"whether they’re in your area or not. This yr, chart a “circle of love,” figuring out manufacturers with comparable values that you’d prefer to partner with in 2011. Set one member of your staff with a possible relationship and have them discover how to collaborate. You’ll be surprised by the results, even just the preliminary conversations you’ll have about your individual model. 10. SAY THANK YOU AND SHOW THAT YOU REALLY MEAN IT And, lastly, do what your mom informed you! Thanking individuals goes a protracted way to creating valued and appreciated followersâ€"internally and externally. This year, discover new ways to indicate you respect your staff, your prospects and your companions, in ways that really make a distinction of their lives. You’ll be stunned and delighted by the results. Categories recommendation, Blog Tags model, branding, goals, advertising, new 12 months's, shawn parr Post navigation